We want to approach the social networks in a strategic way because we think they are crucial to listen and understand our customers, getting in “humanistic” touch with them. We believe that YouTube is the new TV in the Yoys industry, and Google is an essential tool for the infocommerce. We found in XChannel an ambitious partner that has in its DNA the quali-quantitative approach to the crosschannel mix. Besides that, we strongly trust in them due their experience in the toys market.
We are on the best of terms with XChannel for some time now, so we called them with the aim of realizing an innovative strategy on YouTube for Christmas. I immediately accepted when they suggested to make advertising on YouTube Kids, it’s a channel with an audience perfectly in target for us. I’m very pleased with the YouTube campaign results: we beat the goal of 4 millions impressions and engaged exactly our target audience.
The right mix of competence and madness makes XChannel an ideal partner for those companies that want to have a rule in the crosschannel marketing and communication world.
Strategic, innovative and brilliant! A young team, customer focused, on the verge of innovation. These are some of the values we share with XChannel, the agency we’ve choosen to relaunch Acqua Frisia on the italian market.
Last Christmas (2019) we decided to invest strongly on Facebook and Instagram, instead of traditional media, in order to engage the Millennials generation in Città del sole’s world. The generation Y represents the present and the future for us, so that we mainly focused on them speaking their language on their medias. We didn’t ignore the other generations anyway. To realize this innovative crosschannel campaign, we have trusted in XChannel, the agency that manages our social network’s strategy.
We choose XChannel due to its strategic approach on Amazon Advertising and because they had a good experience in our industry […] our sales grew up recording a great ROI. I would recommend to all the advertisers to consider the opportunity to work with a first-class agency, as we are doing with XChannel.
XChannel is a young, dynamic and professional team. Speaking with them you realize they are so comfortable in the digital world. I had a more than positive feelings with all of them.
Courage, passion, enthusiasm, competence and strategic vision. An effective partner for beginners in the communication world and for those who dare to question the status quo.
The perfect alchemy between expertise, professionality, agility and proactivity. The ideal “partner in crime” with which you can make your mark both online and offline!
XChannel is a real team! Professional, dynamic, cooperative and with a 360-degree view on the projects. We are conquered!
The secret to success it’s not to create something new but to work as a team maximizing the skills of each player. It’s also important working with humbleness, professionalism and youthful energy: all the qualities I’ve found in Federico and his team XChannel.
Federico has built a great team: they are young, competent, dynamic and always on track. Working with them is always pleasant and inspiring.
XChannel is a very competent and close-knit team: that are preconditions to do a great job. They helped us with expertise and can bring a new vision to you company too.
XChannel: semiotics, anthropolgy and crosschannel marketing all in a team that represents an excellence of creativity and professionality.
With competence and professionality, XChannel brought again Galletto to communicate through the most modern channels and tools available.
XChannel thinks out of the box and understand our needs. It strike the target supporting us with innovative solutions.
XChannel is founded on an unusual mix of semiotic and tech competences. They offer customized, measurable and innovative solutions to optimize the customer journey from online to offline and vice versa.
XChannel is made up of brilliant people with brilliant ideas: the most rare and precious resource to compete successfully.
A stimulating reality – functional to business – come alive when professionality, experience and passion are merged. That’s XChannel: your partner on track!
A team made up of competent, creative, precise and tireless people, always looking for the most effective solutions. Their jobs are laudable and leave no room for approximation.