Shaping effective crosschannel campaigns, tracking ROI, evalutating the commercial impact: we use a quantitative approach based on big-data analytics dashboards for that.

We always integrate the data with our qualitative insights: we use semiotics to fine-tune our communication mixs and netnography to listen our target audiences.

Integriamo sempre i dati numerici con i nostri insight qualitativi: per gestire gli effetti di senso delle nostre attività, usiamo la semiotica; per ascoltarne il target, la netnografia.
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Semiotics studies the signification processes. With signification we mean the relation between something that is present and something else that is not. All advertising and communication campaigns trigger this kind of relations.

We plan and analyze these campaigns with a generative socio-semiotics approach: texts are generated following a consistent path and must be read in a specific socio-cultural context.

Le progettiamo e le analizziamo con un approccio sociosemiotico generativo: i testi si generano seguendo un percorso coerente, e si leggono all’interno di uno specifico contesto socio-culturale.

Our signature netnographic approach opens the users’ imagery: we use our analytical tools to read thoughts and feelings of a specific target through the observation of the online interactions.

Netnography investigates the socio-cultural context in which consumers are nestled, the stories they listen and those they tell, their emotions and dreams. Helping brand to realize their customers’ dreams.