XChannel is the very first consultancy firm with a laser focus on crosschannel marketing and communication strategies.
Crosschannel marketing uses a channel (for example a facebook page) to drive incremental and quantitative goals (€uros) on another channel (for example, a purchase in a POS). This kind of operations take advantage of the positive synergies between online and offline world.
Our quanti-qualitative unique approach integrates:
– big data;
Check out our methodology.
We are a benchmark for the multichannel marketing strategies of the FMCG, Retail and Travel markets.
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