Amazon solutions

Retail strategy

advertising campaign

big-data dashboard

CASE-STUDies

Retail strategy

advertising campaign

big-data dashboard

CASE-STUDies

Account Managed

[ 30 top CPG brands ]

%

SELL-OUT 2020 vs 2019

GROWTH vs MARKET

[ months ]

Italy, Spain, Germany, France, UK, The Netherlands, Sweden, Emirates

COUNTRY MANAGED

Retail Strategy

Performance analysis of the brand and its competitors on the marketplace. Forecast of investments and revenues. Setup Account Seller Central or Vendor Central (EU, USA) with creation and optimization of the catalogue’s content and advanced content (Brand Store and A+ Pages). SEO and keywords indexing analysis. Strategic support in the pricing definition, promo plan and bundle. Operating support in managing questions and reviews by users.

Retail Strategy

Performance analysis of the brand and its competitors on the marketplace. Forecast of investments and revenues. Setup Account Seller Central or Vendor Central (EU, USA) with creation and optimization of the catalogue’s content and advanced content (Brand Store and A+ Pages). SEO and keywords indexing analysis. Strategic support in the pricing definition, promo plan and bundle. Operating support in managing questions and reviews by users.

Advertising Campaigns

Forecast of advertising investments for both Vendor and Seller Central. Definition of plans by objectives. All kind of Amazon Advertising: Sponsored Products, Sponsored Brand, Product Display and Amazon DSP. Identification of trends and relevant keywords for monthly traffic volume thanks to our internal analysis tool . Daily and real time optimization of the campaigns by monitoring the main KPIs. Weekly tracking dashboard with a focus on ROAS.

Big Data Dashboard

The XChannel’s internal tools offer full analysis about the performance on Amazon and the positioning of the brands compared to their competitor.
The (Page Performance Index of XChannel) shows the product pages’ status in real time and assigns quantitative values (%) to Amazon’s SEO aspects (title, bullet point, features, images) based on the level of importance attributed to them by the shopper and the benchmark with competitors. It allows to monitor the trends of sales and prices for each product or brand. The allows to estimate the market share for each category through the data of competitors’ sales. It’s a precious support for the analysis of the Buy Box winnings and of the out-of-stock of products.

BEST PRACTICES OF AMAZON

Our case studies published all over Europe

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BEST PRACTICES OF AMAZON

Our case studies published all over Europe

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CONTENT CREATIONS

Our Brand Stores and A+ Pages

CONTENT CREATIONS

Our Brand Stores and A+ Pages

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Come i big data vengono utilizzati nel marketing digitale

by Enrico Gobbi | Mar 12, 2020 | amazon, Journal

Possiamo dire che il concetto di big data, una mole infinita di dati conservati nei server, nasca con il World Wide Web, il 6 agosto 1991. Accessi, registrazioni, click, visualizzazioni e qualsiasi azione si compia da computer o dispositivo mobile, viene registrata.I...

Cinque regole per una pubblicità efficace su Amazon

by Giulia Di Giacomo | Nov 21, 2019 | amazon, Rassegna stampa

Fonte: Business People IL PRIMO E-COMMERCE AL MONDO È LA VETRINA DOVE TUTTI GLI INSERZIONISTI VOGLIONO ESSERE PRESENTI. ECCO COME FARLO IN MODO INTELLIGENTE Oggi il 47% delle ricerche di prodotti e di informazioni inizia su Amazon, il primo e-commerce al mondo. Per...

La pubblicità-TV del futuro è con Amazon

by Giulia Di Giacomo | Nov 12, 2019 | amazon, Journal

Fonte: Il Giornale delle PMI Marc Pritchard, Chief Brand Officer di Procter & Gamble, elabora questa previsione al Consumer Electronics Show del 2019. Il commento, condiviso da Keith Weed – capo marketing uscente di Unilever – vedrebbe i mass media...