Last Christmas (2019) we decided to invest strongly on Facebook and Instagram, instead of traditional media, in order to engage the Millennials generation in Città del sole’s world. The generation Y represents the present and the future for us, so that we mainly focused on them speaking their language on their medias. We didn’t ignore the other generations anyway. To realize this innovative crosschannel campaign, we have trusted in XChannel, the agency that manages our social network’s strategy.
Graziano Grazzini, CEO, Città del sole